Showing posts with label web site content. Show all posts
Showing posts with label web site content. Show all posts

Thursday, April 22, 2010

The W3 Gobbles Up Content Like I Gobble Up Gummi Bears









Five Places to Earn Money for Your Words

The need for content, both in print and on the web, is massive even in this tanking economy. If anything, the bad business climate has companies scrambling for new marketing outlets, most on line.

And that means work for you. Here are six places that are actually looking for writers and are willing to pay them – in real dollars!. So, if you can string words in to sentences, you can earn money for your efforts. Check out these outlets for content.

1. odesk. Odesk is an outsource hook-up site, connecting service buyers and providers. The site has a number of categories – site design, coding and writing.

Just looked and there are over 200 gigs listed on odesk this morning, divided into general categories to make your search for a gig that much easier. Tech writer? 74 job listings on odesk this morning.

What are you waiting for?

2. Elance. Perhaps the most widely-known outsource hook-up site, Elance has taken strides of late to improve its image in this web space. Many of the writing jobs are for words by the pound. I saw one job – 1000 articles – top bid $500! That’s 50 cents an article.

However, if you’re good you can cherry pick the buyers looking for quality over quantity. Bid low until you gain some feedback from happy buyers. Then up your price gradually.

3. Helium. You don’t think of Helium as a paying site. It’s a content syndication site, right? Well, that’s the biz’s bread and butter but the site also posts paying gigs. You’re competing against a lot of other writers but the site is flogging the fact that one woman made $5K in six months writing for Helium.

Sounds perfect for the work-at-home parent. No commitment.

4. Guru. Another outsourcing site that’s coming up fast. The quality of its postings has improved meaning better paying gigs for you. Again, these on-line sites have postings that change daily so keep going back to see what’s new.

They’re all ideal for part-timers and newbs looking to gain experience and creds.

5. Your local newspaper. The local Picayune is desperate for content. A friend of mine, a Registered Nurse, writes a weekly health column for the local rag. $50 bucks a week. Now, given the amount of time said friend works on her columns – interviews, research, first and second draft, she makes less than minimum wage.

But she’s got a clip book – one that adds to her credibility as a writer – a reliable writer who can hit a deadline every week for years – even if she only gets $50 a week. It’s the creds that count here.

And those clippings can be compiled into a book on health and wellness since the RN friend owns the copyright. Sweet.

So, open your accounts or contact the local editor and offer to do a column on your particular expertise – gardening to low-cost living and consumer tips. Build your clip book and charge $10 a column. Watch that editor jump!

You start working at “burger-flipping” wages but as you gain experience, confidence and credibility, you and your words become better and more valuable.


Monday, December 14, 2009

WHY MAKE IT HARDER FOR SITE VISITORS TO PERFORM THE MDA?


7 Stumbling Blocks on the Path to Converting

You worked hard to get that visitor to your home page or landing page. Maybe you even spent money using a PPC program like Google’s AdWords. The W3 is a dynamic, active and GROWING marketplace with 6,000 new sites hitting the bandwidth everyday.

You read the books, and maybe even hired an SEO who sold you a bunch of smoke and mirrors. You built your site to entice visitors to perform the most desired action – the MDA. Buy something. Sign up for your newsletter. Provide an email in exchange for a free ebook. Your site, and your business objective, is to encourage visitors to perform the MDA. Simple.

So why the heck do you make it so hard for these hard-won visitors to perform that MDA? The easier it is to perform the MDA, the more times it’ll be performed. Obvious.

Yet, you’ve littered the path to the MDA with stumbling blocks that, in fact, defeat the purpose behind building a web site in the first place. So, how many of these stumbling blocks are in the way of your site guests?

1. You place an opt-in box on the home page.

Some site owners don’t even bother telling visitors what they’re opting in for. Look, site owners, no one is going to give you an e-mail address knowing you’re going to back sell them to the grave with spam in the in-box daily.

To me, an opt-in on the home page is a HUGE stumbling block. Let the visitor enjoy the on-site experience. Give it away. And, if it’s good enough, and the visitors get the value, they’ll opt-in deeper in the site.

If you’re good, you’ll give it away. Use the opt-in to encourage additional quality information.

2. Fly-outs, drop-downs and pop-ups

I hate these intrusions. Everyone I know hates these intrusions. You hate these intrusions, yet you use them on your site to sell the day’s “special,” or to “get” the visitor to perform the MDA.

These sell tools are distracting, for one thing. Second, they usually block the text I was reading. And third, I’ve seen them so much that I know it’s a sell – right in the middle of a great post I’m reading.

Keep the visitor focused. Know when to stop selling.

3. Unwieldy navigation.

I see a LOT of sick sites in my business. One of the most common symptoms is confusing or ambiguous navigation.

I’ve seen sites on which the navigation moves around, from a navigation bar, to a column menu to links at the bottom of the page – and EACH zone of the site is different. Look, it’s hard enough to keep a visitor’s attention without turning your site into a puzzle.

Navigation should:

  • Always appear in the same place on every site page

  • Use unambiguous labels for tabs and links to internal pages

  • Be painfully obvious. You don’t know if the person visiting your site is the CTO of a Fortune 500 company or a buying agent for a 25-person commercial brick-and mortar. So avoid slang, insider jargon, acronyms and other labels that only SOME site visitors “get.” Assume the visitor has no knowledge. If they do, they’ll click on the simply-labeled tab without feeling insulted.

  • Make content easily accessible. The visitor doesn’t want to hunt for the one article or the one product or service you offer. Count clicks. How many clicks does it take for a visitor to perform the MDA? The fewer the number of clicks, the more times the MDA will be performed.

  • Save the opt-in for last. After visitors see how helpful your blog or web site is, they’re more likely to sign up for more.

4. Your site text is all about you.

Who cares about you? Not the visitor, that’s for sure. A visitor is looking for something – one thing: What’s in it for me? Think about your own surfing behavior. You visit a site. Do you think about the site owner? Putting his kids through college? Of course not. You’re there to accomplish something. Hopefully, that’s the MDA. However…

5. …the site visitors’ objections run counter to your own.

You want the site visitor to perform the MDA. Let’s say, buy something for the sake of discussion.

Well, the site visitor may not be in a buying mood. Just killing time. Or, the visitor may be comparison shopping – one of the most popular on-line activities. I can find the best deal on a 48” flat-screen TV in five minutes. Then I can run to the big box store to buy it. So, I use your site for price comparisons, but make the purchase locally.

You want to capture an e-mail address. The visitor doesn’t WANT to give you an email address. Often the visitors’ objectives are quite different from your objectives.

Design your site to meet the objectives of the visitor. For example, if you sell products, use ASPs pulled from your d-base to direct repeat buyers to their favorite products with a single click.

Add a single-click checkout option. The visitor doesn’t care about your objectives so make it easier for her to meet her objectives.

6. You front your site with a Glazier-Kennedy long-form, keyword-dense, font-changing, “testimonial-ladened,” PS, PPS and PPPS sales letter.

I’m gone.

7. You have one payment gateway.

PayPal. Or Google Checkout. A lot of people don’t have PayPal accounts. A lot of prospects don’t know how Google Checkout works.

Add a merchant account. Provide as many payment gateways as you can to hike the performance figures on that MDA.

Let’s cut to the chase. Keep it simple. Keep it transparent. Keep it consistent. And keep the focus – from navigation to opt-ins – on the objectives of the visitor, not your objective of having that MDA performed.

Yep, it takes a lot to get those visitors on site. Once you have them there, keep them there with good content. Count clicks and simplify the performance of the MDA.

Oh, and if you have an opt-in on your home page now, take it down. I see that and I’m outta there.


Tuesday, October 27, 2009

USE "ACTION WORDS" TO MOTIVATE AND INSPIRE

ACTION WORDS MOVE SITE VISITORS TO TAKE ACTION AND PERFORM THE MDA - THE MOST DESIRED ACTION





Action Words: Motivate and Inspire

The words you choose, whether writing site text or a sales letter, often make the difference between closing the deal and missing a golden opportunity.

Make your writing more interesting, engaging and compelling through the use of action words and phrases. Would you rather learn something or uncover or discover something?

Would you rather be well-known or acclaimed? Which is better: to hasten business growth or to accelerate that growth? Words have more than a literal meaning. They also have connotations. In the above example, hasten connotes “rushed” while accelerated connotes a desired and quick increase.

So, to help you spice up your writing, here’s a list of some action words you can use in place of beige, blah bunk. Add zip, zingo, panache and just a touch of punch to your writing, whether you’re writing an instruction manual or the text for a newspaper advert.

Action Words

acclaime,d accelerate, improve,

achieve, manage, oversee

fabricate, free, accomplish

launch, ignite, expand

increase, train, secure

balance, mold, shape

leading-edge, bleeding-edge, state-of-the-art

ahead-of-the-curve, far horizon, grounded

elevate, electrify, astound

resolve, grow, discover

uncover, exceed, activate

impact, grab, demand

power up, grow margins, slash costs

revamp, (re)design, saved

salvaged, recovered, resuscitate

rejuvenate, exclaim, revitalize

generate, streamline, innovate

defend, gain the advantage, win

overpower, overwhelm, clobber (humor)

You get the idea so pull out your thesaurus and you’ll discover a slate of action words that will expand your lexicon and make you a better web writer.

Now move it if you want to gain the advantage over the fierce competition.

Saturday, October 24, 2009

BOYCOTT CONTENT SPAM

Don't outsource overseas to save a few bucks. Search engines want quality.

SEARCH ENGINES RECOGNIZE QUALITY CONTENT.

SITE VISITORS LOVE QUALITY CONTENT.