BUILD YOUR OWN
WEBLET
Weblets:
Join Forces. Make Friends. Build Revenue.
You launch your site, Google your URL and discover that the only site ranking lower is the one selling the Hanta virus. (Really bad business decision on the part of the “Virus for
So what’s a site owner supposed to do to get a little respect? A little attention? And some foot traffic? Easy. Start a weblet.
What’s a Weblet?
There are plenty of site owners in the same boat. No page rank, indifferent recognition by search engines and a site rank over four million. In other words, invisible to potential buyers.
A weblet links together a group of small sites selling to the same demographic but not competing with other weblet members. It’s called parallel marketing and you want to go proactive on this ASAP.
Here’s an example of a weblet:
Site A (you) sell programming services. So, you exchange links with an SEO company, a computer hardware site, a data security site, an FTP site, a web design firm – all businesses targeting the same demographic but not providing competing goods and services.
The benefits of starting a weblet:
- a larger web presence quickly.
- more highly-qualified visitors (which translates into higher per sale ratios).
- consolidation of useful information for visitors.
- lots of reciprocal links.
- self-perpetuating expansion.
- increased traffic = increased sales = increased net profits.
Let’s look at each of these benefits more closely.
A Larger Web Presence Quickly
A weblet is not intended to impress search engine spiders. All of those reciprocal links cancel each other out. But the point of a weblet isn’t to move you up in page rank. A weblet is people-driven. Forget the bots. A weblet drives more traffic by creating a bigger web presence – fast.
Think about it. Your little site, tucked back in the weboonies, won’t see much organic search engine traffic – no matter how much you optimize for search engines. SEO is for search engines. A weblet is for buyers.
By joining or creating a weblet, you cast a wider net over the same demographic. Example:
Site A books cruises.
Site B provides insurance at discount rates for seniors (seniors cruise a lot, FYI)
Site C books adventure travel packages
Site D provides lodging
Site E plane reservations
Straight on down the line. All low-ranking sites. All with zero web presence. But, when linked, the whole, indeed, becomes greater than the sum of the parts. You’ve created (or joined) a useful tool to enhance web buyers’ searches. You’ve created market synergy. Cool.
More Highly-Qualified Visitors
Weblet-driven visitors found your site through a topic-related site. This indicates either more-than-casual interest or a knowledgeable buyer searching the weblet for a number of related goods and services.
The driven visitor, eager to learn more, will ultimately be eager to purchase more. And the knowledgeable buyer (your best customer) knows his or her needs and standards for quality, making the sale and long-term client care easier and less expensive than if that visitor found you via a PPC blue block on Google’s SERPs.
Consolidation of Information
A weblet is a collection of sites that share one thing in common – the same demographic. Whether the web user who enters your weblet is “just looking” or ready to buy, you and your weblet buddies have made it easier for the buyer to meet his/her needs, and for you and other weblet members to make the sale or close the deal.
In other words, weblets work because they make surfing easier for digital buyers with lots of digital dollars to spend.
Lots of Reciprocal Links
Not as good as one-way links into to your site as far as search engine algorithms are calculated, but again, weblets are about buyers not bots. So, you won’t move up much for PR, even with all of this inter-connectivity, though you well score points for having lots of useful links for visitors. You score some points with bots but, again, that’s not the point.
Your little, unconnected site isn’t going to be found by luck. But when you’re linked into 20 or 30 related sites, you have a lot of access points into your online store. That’s a good thing for your bottom line. Bots don’t buy.
Self-Perpetuating Expansion
Once a weblet has been started, it will expand organically as more topic-specific sites want in. This is good and bad. You want lots of related sites all linked together but if a lone taxidermy site suddenly links in you’ve got a problem because the link isn’t useful to your lace collectors’ weblet.
Maintain the role of administrator of the weblet so that you can keep all links on topic. Encourage weblet members to recruit other related sites to join. The more the merrier. And the bigger and more expansive the presence of each, individual site.
Suggestion: Create a simple logo for your weblet that members display on their sites. “Member Coin Collectors Weblet” It’s a badge of membership and a confidence builder, indicating that peer sites give tacit approval of a weblet site, its products and practices.
Increased Revenues
Increased profits.
As a weblet member, you’ll see more weblet-driven traffic – knowledgeable buyers looking for information and the best deal on the web. You’re plugged in to other sites much faster, providing a service to site visitors by providing links to further searches. You build good will and confidence quickly.
And that, in turn, quickly becomes the profitability you’ve been looking for.
Start by making a list of parallel services and products. Google each. Look for lower ranking sites – pages 10 of the SERPs and beyond. Contact these site owners via the contact us page or look up the site’s owner in Whois and get to work spreading the word through your own weblet.
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