Somebody, Please Pass A Law
Banning Long-Form Sales Letters
Dan Kennedy made a pile of dough teaching other people how to write the most convincing, irresistible sales letter since God handed those tablets to Moses. The result?
The long form, Glazer-Kennedy sales letter and if I see one more of them I’m going to barf. I won’t write them and I write for food!
Who Else Wants to Make A Million Dollars
Before Bedtime?
Sound familiar? Straight out of the Dan Kennedy book “How to Insult the Intelligence of a Chimpanzee” (fake but fitting title). This is followed by reams and reams of hype. Text in 20 point type, italicized “testimonials” from Debra C.,
Then, after scrolling through page after page after page of how easy this business idea/relaxation technique/stock picking “system” is to use (“even a child can use it”), there’s approximately 12.5 different calls to action.
These calls to action start in the main body of text and continue after the signature with a PS Limited time bonus; a PPS an even more limited time bonus; and a PPS that describes an “if you order right now…” bonus. STOP THE INSANITY. We get it. It’s a deal we can’t pass up.
These so called sales letters are insulting, difficult to read (nausea sets in by page two), and they’re as stale as last year’s Christmas fruit cake.
Please, please, please, somebody pass a law banning this tripe.
Best,
webwordslinger
PS Why can’t you organize your thoughts to avoid a PS?
PPS Do you think this creates urgency?
PPS Okay, now you’re just being annoying.
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